Selling real estate
Real estate selling service
I’m going to tell you about a real-life situation that happened to an acquaintance of mine a little while ago. The owner was preparing to buy an apartment in a new development that was due to be completed in six months. 6 months is a long enough period to sell an apartment and he decided to sell it himself instead of using a broker. Due to rising interest rates and the number of properties, sales did not go smoothly. The payment for the new apartment was due in a month. In the end, the owner was forced to sell the apartment for €8 000 below the asking price to pay the down payment for his new apartment. If he had made the decision to use a brokerage service in time, he would have received a significantly higher amount for the apartment. In addition, after paying the broker’s commission and the deposit on the apartment, there would still be money left over.
To avoid such situations, it would be wise to entrust the sale of your property to an agent. Yes, brokers are different, so it’s worth to learn about and interact with several of them. This way, you can choose the one with whom you have the best connection and whose price list you like the most. It is certainly worth analysing what differentiates the broker you choose from others and what the feedback from their clients is. Read my article on how to choose a real estate agent. Below I have described the steps of how I sell property to get fast and good results.
The real estate sale process
1. Getting to know each other
We’ll meet at your apartment or house. We will get to know each other and I will listen to all your needs and wishes regarding the process. By this time, I have compiled a multi-page sales analysis based on the information I have previously received, including information on transactions in the area, similar properties currently for sale and the indicative price of the sales commission.
I give suggestions and tips on how to get the maximum price when selling your property.
2. Documentation control
If there are any errors in the documentation, I can correct them through my contacts.
3. Creating image and video materials
Advertising pictures are done by hiring a specialist photographer. A photographer will take attractive pictures and drone shots to help your property stand out from the crowd. I’ll also make a video tour of the apartment, which we can later use for marketing.
4. Adding the advertisement to real estate webpages
I prepare thorough text content for the advertisements and publish them on all major property portals.
I have a well thought-out sales strategy for marketing on real estate portals. I make sure that your apartment listing is always new and easy to find in searches.
I market the apartment on all social media channels, using a variety of modern and innovative solutions that competitors do not yet have.
Let me remind you that creating Facebook and Instagram ads to sell real estate is a job for professionals, who are passionate about what they do every day.
6. I deal with all enquiries
I deal with all clients. ALL enquiries will receive a reply.
7. Virtual apartment showing
I run virtual customer days. This way, I can be sure that the properties for sale will be seen by those who don’t want to come on site. Also, the video introducing the apartment (or the house) will stay in circulation later.
8. Meetings with interested parties
I meet clients at a time that suits them (mornings, evenings, weekends) and assist with all aspects of the transaction, from showing to notarisation and handover of the property.
9. Assistance in finding financing, if needed.
If necessary, I will help the buyer to find a suitable financing solution.
10. Always keep you up to date with information
Provide feedback on my activities (number of visitors, number of exhibitions, customer feedback, etc.). I do this on a weekly basis simply to give you an idea of which marketing activity is most appropriate.
11. Drawing up a sales contract
I draw up the sales contract in cooperation with the notary (i.e. I gather the necessary information, arrange a notary visit if necessary, communicate with the notary and make sure everything is legally correct, etc.).
12. Conclusion of the sale-purchase contract
After the notary, I will help you prepare the transfer and acceptance of the property at the agreed time, and I will be available after the transaction if necessary.
13. Let's celebrate!
The estate agent’s fee for a sale includes a range of activities and services to help sellers or buyers smoothly complete the property transaction.
These activities and services may vary depending on the individual estate agent and the agreement with the client, but the following are common activities that may be included in the brokerage fee for a sale: property valuation, property marketing, creation of images and video material, marketing of the property on all social media channels, creation of a thorough and well thought out advertisement, inclusion of the advertisement on all major portals, advertising on portals, advice throughout the process, virtual client days, financial advice, analysis of results. Dealing with enquiries from ALL interested parties at a time that suits THEM, be it a Friday evening or a weekend morning.
These are general activities and services that may be included in the brokerage fee for a sale. The amount of the fee often depends on the value of the property and the agreement between the broker and the client. It is important to discuss the brokerage fee and related services before signing a contract in order to find out how much a particular broker will charge. Read more about calculating brokerage fee here.
Questions and answers related to selling your property
The sale of real estate is the process by which an owner decides to sell his or her real estate, such as a house, apartment, plot of land or business premises, to another person or company in exchange for money.
Finding the right estate agent for you requires research. Talk to a range of different brokers. Check their background, read their feedback and, if necessary, ask for contact details of previous clients to have a possibility to talk to them as well. Read my article on finding the right broker here.
Read a description of the steps in my typical property sales process here .
Setting the selling price is one of the most important decisions in selling a property, as it can affect how quickly the sale goes through and how successful it is. Some points to look out for: the location, condition and unique features of the property. In addition, you should also keep an eye on what is happening in the market in general at the time of the sale. Read the full article on how to determine the sales price here.
The decision on whether or not to renovate when selling a property depends on a number of factors. This includes the condition of your property, your budget and its location. Read my full article on the same topic here.
The conclusion of a contract for the sale of real estate is an important stage in the process of selling real estate. This contract defines all the terms and obligations of the transaction for both the seller and the buyer. It is important to draw up a clear, precise and legally valid sales contract that protects both the seller and the buyer. It is certainly worth consulting professional advisers before signing a contract to ensure that all aspects of the transaction are properly regulated. Here’s an overview of how to conclude a contract for the sale of real estate.
The seller’s liability for latent defects is a legal obligation that can apply when a property is sold and it turns out that the property has defects that the buyer did not know about and should not have known about, but of which the seller was aware or should have been aware. Consequently, the buyer may be entitled to claim compensation or indemnity from the seller. Read here about the circumstances in which hidden defects are compensated.
Insuring your property before selling is not compulsory by law, but it can be a sensible precaution for both seller and buyer. An insurance policy can provide protection against unexpected disasters and help to ensure that the value of the property does not fall before the sale is completed. Before buying or changing your insurance, it is advisable to consult an insurance broker or adviser for information and recommendations that are suitable for your particular situation. Read the article here.
Yes, I’m available for emergencies and can offer help and advice for all kinds of questions and concerns. When you work with me, you can count on every time being the right time to call. I am available 16h a day, every day of the week.
In order to achieve the best market price, I carry out in-depth market analyses and valuations based on the current real estate market situation in Tallinn. I also constantly monitor market developments and adjust prices accordingly.
Yes, I can help you negotiate the terms of the sale to ensure the best deal for you. I’m an experienced negotiator and work together to represent the interests of both parties.
To get started, contact me by phone or e-mail. We can then arrange a meeting to discuss your specific wants and needs.